Business Environment & Investment Climate (BEIC) Project Brand Strategy

The BEIC Project, supported by the European Union and executed by GIZ GmbH, is dedicated to enhancing Ethiopia’s national initiative, the ‘Ethiopian Ease of Doing Business (EoDB) Medium-Term Reform Roadmap’. Under a long-standing agreement with GIZ, Eternal Media was entrusted with crafting a comprehensive brand and communication strategy for the BEIC initiative. This included the creation of the project’s name, logo, and visual identity. Moreover, Eternal Media successfully orchestrated the inaugural event, attended by key stakeholders, dignitaries, and the project’s proprietors.