Chico Meat Social Media Management

A modern chicken slaughterhouse was built by Chico Meat in Bishoftu, Oromia region, in 2015 to process and supply premium chicken meat to nearby markets. Eternal Media undertook the responsibility of creating a digital strategy to break into the market by creating the first television and social media commercial that introduced the brand to their target demographics. The development of the posting plan, market and audience segmentation, competitor analysis, development of original content, development of advertising support, and report-writing came next in the social media campaign.