Activation May 10, 2023

Community Activation for Chico Meat

Chico Meat Ethiopia embarked on a tour in Hawassa City, where they organized a live cooking event for chicken shish kebab at Hawassa Fikir Hayk. With the help of expert teams, their aim was to raise brand awareness, encourage consumers to try their products, and establish a favorable brand positioning. The roadshow and live cooking event also served as an opportunity to gauge the community’s reaction and understanding of their chicken products.

As Eternal Media and Communications, we are delighted to have been a part of this initiative. Our dedicated team successfully organized Below-The-Line (BTL) activities, creating captivating and unforgettable memories. We take pride in our contribution to this project.



Community Engagement, Product Feature, Below the Line, Live Cooking, Brand Awareness