Audio & Video Featured September 1, 2024

Happy Festive Day: Amhara Bank TV Commercial

Eternal takes immense pride in crafting a captivating TV commercial for Amhara Bank, an institution at the forefront of innovation and societal impact. Our joy in participating in their New Year campaign is only matched by our appreciation for the chance to partner with such an esteemed bank.

In this commercial, our creative team sought to draw inspiration from our rich cultural heritage, showcasing the warmth of family bonds and the joy that blooms during festive times. The initial mood board was designed to evoke the authentic spirit of New Year celebrations, resonating deeply with the Ethiopian audience by stirring emotions and vitality upon viewing the commercial. The creative vision, coupled with top-notch cinematography, successfully achieved the objectives set forth by Amhara Bank when they entrusted Eternal Media with this project.


Creative Concept, Story Board, Mood Board, Cinematography, Production Design, Post Production, Sound Design

  • Client

    Amhara Bank SC.