Safaricom BTL

Safaricom Telecommunication Ethiopia aproached to Eternal media, and Eternal deliver impactful BTL (Below The Line) activation works. Our expertise spans across major Ethiopian cities, including Addis Ababa, Debre Markos, and Semera.

We implemented engaging strategies to activate distributor shops. Leveraging the power of wheel of fortune games and captivating music entertainment, we created a vibrant atmosphere that attracted customers and enhanced the visibility of the Safaricom brand. Our creative approach not only increased footfall but also left a lasting impression on customers, fostering brand loyalty and driving business growth.

  • Strategy

    BTL Activation

  • Client

    Safaricom Telecomunication Ethiopia