On August 1, Seminas Hadera, founder of Gerar – The Creative Hub and a UNESCO National Expert for the 2005 Convention on Cultural Diversity, kicked off the Eternal Dialogues series with a deep dive into crafting authentic narratives for Ethiopia’s competitive market.
As a brand strategist and communication specialist, Hadera emphasized cultural resonance, drawing from his work uniting startups, freelancers, and entrepreneurs in Ethiopia’s creative sector. His insights inspired attendees to see branding as storytelling, strengthening Ethiopia’s film, music, photography, design, and visual arts industries. The live session buzzed with engaging discussions, equipping participants with actionable strategies to boost their professional presence through culturally relevant branding. This opener set a high bar, igniting excitement for Ethiopia’s creative potential.