UPSNJP project BTL activation

The World Bank Group is a remarkable global partnership consisting of five institutions that strive to achieve sustainable solutions, reduce poverty, and promote shared prosperity in developing countries.

The UPSNJP project was specifically designed to support the Government of Ethiopia in improving the income of targeted poor households and establishing urban safety net mechanisms. Its main objective was to address youth employment and create an environment that addresses employability concerns. Throughout the project, our team played a crucial role in developing taglines, refining the logo, designing and printing promotional materials, and organizing a roadshow tour in Kirkos sub-city woreda.

We take immense pride in our collaboration with the World Bank. We provided comprehensive communication services, including a 360-degree approach and Below-The-Line (BTL) activities, for their campaign.