Communication Strategy for PROSEAD Project

The Ethiopian Government is championing the shift of its economy from an agricultural base to a more industrial-centric model. In line with this, the PROSEAD Initiative is set to fast-track public investment mobilization and catalyze private investments to bring Integrated Agro-Industrial Parks (IAIPs) to fruition. These parks are strategically designed to cluster agro-industries and support services, alongside enhancing public service delivery. They also aim to bolster a network of Rural Transformation Centers (RTCs), thereby amplifying the capabilities and motivations of local farmers and small and medium-sized enterprises (SMEs).

Eternal Media has joined forces with the European Union to bolster the Visibility and Communication strategy, aiming to amplify awareness of the EU-Ethiopia Cooperation program across both Ethiopian and European audiences. The goal is to effectively disseminate the program’s outcomes.

Our team is dedicated to conveying crucial messages to the general public, policymakers at every tier, and the direct beneficiaries of the PROSEAD program. We employ a meticulously crafted and systematic approach, utilizing a diverse array of Visibility and Communication materials. Our responsibilities encompass the creation of promotional content, orchestrating workshops, engaging digital platforms, and producing audiovisual content.

Additionally, Eternal Media has refined the PROSEAD project’s logo with subtle yet impactful enhancements.