TV Commercial for Nib Chocolate

Over its 80-year history, Nib has navigated a sea of change and challenges. Their transformation began with a rebranding that marked us as their inaugural client. Embracing cutting-edge technology, Nib unveiled a fresh product line featuring spreadable chocolates, bars, and mini treats. A strategic pivot targeted the youth demographic to bolster brand recognition and secure market dominance. Their marketing arsenal included digital platforms, below-the-line campaigns, and dynamic video content.

Eternal Media infused life into the campaign, crafting advertisements with a lively tone, anchored by a charismatic 3D bee mascot featured across all promotional avenues. To amplify below-the-line efforts, renowned influencers engaged the urban landscape with creative interactions like pillow fights, rewarding participants with the sweet taste of Nib Chocolate.

  • Strategy

    Creative Concept Development; Storyboard Development, Production Management, Cinematography

  • Client

    Nib Candy Factory